Keynote Sessions

Tuesday, May 25th
8:00 AM - 8:50 AM	Newest Products - Hottest Trends! Panel: Lisa Bodell CEO, futurethink Michele Bowman Co-Founder, AndSpace Consulting Lynn Dornblaser Director of CPG Trend Insights, Mintel Kim Moldofsky Blogger and founder of MomImpact.com Discover the newest, coolest, latest, and greatest at one of the hottest sessions at the EXPO. New products are the lifeblood of the confectionery and snack categories. Consumer specialists will review new items being introduced at the 2010 Sweets & Snacks EXPO and trends as identified by NCA and industry experts.
9:00 AM - 9:50 AM	Empower Your Brand - Grow Your Business! Presenter: Kevin Roberts CEO Worldwide, Saatchi & Saatchi Let Kevin show you how to take your brands and products to the next level! Saatchi and Saatchi is revered as the leader in global influence and is known for creating ideas that produce growth for its clients.
Wednesday, May 26th - Super Wednesday!
7:30 AM - 9:50 AM	Discover the Psyche of Tomorrow's Shoppers Presenter: Thom Blischok President, Global Innovation and Strategy Information Resources, Inc. What is the future of confectionery and snack products? Sales are tracking in this category, despite the economic downturn. Based on past trends and future predictions, discover what lies ahead for the sales of confectionery and snacks and get a glimpse of what today's consumer is looking for!
	Embrace the New Future of Marketing to Drive Increased Profits Presenter: Sergio Zyman Marketing Visionary Former Chief Marketing Officer, The Coca Cola Company It's time to replace the "art" of marketing (you know - using instinct and gut feel to communicate to your customers) with a scientific, data-based approach to driving sales. It's about increasing sales and profits, through rigorous deployment of strategies to grow your business. Sergio Zyman, the man who put the fizz back in Coca-Cola's fortunes and has been named one of the top three marketing pitchmen of the 20th century by TIME magazine, will help you understand how, by transforming marketing efforts from the product of guesswork, to outcome of a disciplined process, your businesses can "sell more stuff, to more people, more often, for more money, more efficiently." Sergio offers his unique observations about who gets it, who doesn't and what it all means for your business.
	Product Offerings That Intrigue Consumers - Items That Can Turn Your Customers Into Repeat Visitors Marc Summers Host of Food Network's Unwrapped Series Marc covers the sweeter things in life as host of Food Network's Unwrapped and is a host and judge of Food Network's Ultimate Recipe Showdown. From his vast experience in the food industry, he'll share his insight on what's hot - and what's not - in the world of confectionery and snacks. Discover tips on what to offer in your confectionery and snack set that will please and bring back your customers.
	Announcement of New Products Showcase and the Merchandising Gallery Awards!